Image Edit. The hunt for red in October.

Colours alter moods and inspire reactions. This month we’re letting red take centre stage. Power. Warning. Passion. Autumn. What does the colour red mean to you?

Red in brands

Colour plays an integral part in not only branding and logo design, but also how people interpret your business as a whole. Selecting the right colour to best represent you and what you stand for is critical. The perfect hue can alter the way consumers feel about you, and how you stand out. Think of Pinterest, alone in a sea of blue social media brands.

Demographics and culture make a difference. In European culture red says power, boldness, confidence, passion, leadership and energy. When you cast your mind to brands in shades of red – what do you think of? Coca-Cola? Vodafone? Virgin? 3M?

In Asia red is a good luck colour, and the primary colour for celebrations such as weddings and New Year. It’s also the most popular colour in China.

We often see a battle for first place between the colours red and blue in brands and organisations. Think Coke and Pepsi (even if Pepsi does have a foot in both camps!). Ford and Holden. Political parties too battle it out between blue and red. In New Zealand, it’s Labour’s red versus and National’s blue.

To find out more about how colour impacts brand, check out this awesome presentation by the Logo Factory - Power Colors. Color and your brand. 

Passionate red

In European culture, red represents passion, anger and sin. Red light districts sell sex. The Book of Revelation describes the 'scarlet whore of Babylon'. A scarlet letter is the visible symbol of wrongdoing - made famous by the 1850's book 'The Scarlet Letter' by Nathaniel Hawthorne, where the lead character committed adultery and had to wear a red 'A'. The terms 'red rage' and 'seeing red' imply anger and passion.  

Red facts

  • In some countries red is an auspicious colour for marriage. Brides in India and Nepal wear red saris; in Japan, a red kimono symbolises happiness and good luck.
  • Red is the most popular colour used on flags in the world. Approximately 77% of all flags include red.
  • Red is the international colour for stop.
  • Red is one of the additive primary colours of light (along with blue and green) and in RGB colour systems combine to make all colours on computer monitors and TV screens.

Is the colour red right for you? Give it a try for your blog, website or comms piece. Hunt for red in October with us and go design crazy. To help you out, for the rest of October take 50% off all images in the Hunt for Red edit by using HUNTFORRED50 at checkout.

Time to get creative!

Saya and Ant

Saya Wahrlich